We all know traditional marketing campaigns can no longer ensure business growth. No matter what kind of business you have, it is very critical that you have a strong online presence. People are going to use the internet to get a general idea about your offered service. As a business owner, your duty to ensure that your business is visible in search results. To take your business to the next level, you also need to study your potential customers.

There are many tools available in the online marketplace which you can use to get critical business data from your business website. But when it comes to cost and offered features, Google Analytics tends to be the best one. In this article, we are going to discuss Google analytics and learn the proper way to use this amazing tool.

What is Google Analytics?

Google Analytics is a unique service offered by Google which helps business owners to track vital data related to their business. The best thing about this service is absolutely free. Though Google offers a paid version for this tool, you should be fine unless your business is to the enterprise level.

Is it really free?

The absolute answer is YES. Regardless of the nature of your business, you should be able to do sophisticated data analysis and bring the necessary changes to your business plan. For instance, with the help of google analytics, you can easily know about the number of visitors and even get detailed information about their demographics. The best part is, you don’t have to spend a single penny to get this vital stat.

Overall performance of a website

With the help of the Google Analytics tool, anyone can easily get the overall performance of their website. For instance, they can know about the page loading error and time by using the analytic tool. If you are planning to host a new business website, try to use Hostinger to get best hosting service. Fast website hosting is a must today. Their servers are really fast and you can expect a fast loading time for your website across different parts of the world. Most importantly, they will also provide premium tools, which will help you to boost your website performance, and thus it will allow your site to rank easily in search engines.

Organic traffic and bounce rate

If you are new to the Google analytics tool, you must have a clear idea about organic traffic and bounce rate. A higher number in organic traffic is a great thing for your business but a higher bounce rate is a big red signal for your business growth. Organic traffic usually refers to the number of visitors you are getting to your website without spending any money. So, the higher the number, the better chance you have for conversion.

Now let’s talk about the bounce rate. Bounce rate refers to the number of people who actually visited your site but left it within a minute. So, when the bounce rate is high, it usually signifies the site content is not up to the mark or the users are not getting their desired information. To ensure business growth, try to keep the bounce rate as low as possible.

Device usage

Another critical metric that you need to know is device usage. It tells you about the device that your target audience is using to access your website. So, if the device usage data suggest that the majority of the people are using a smartphone to access your website, you must make your website smartphone user-friendly. On the contrary, if the data suggest balanced metrics between smartphone and desktop users, your website must be properly functional on both desktop and mobile devices.

Now you know the critical functions you can manage with the help of the Google Analytics tool. All you need to do is to add your website to the google analytics platform and you will start receiving important statics which will help you to shape your business in a much more professional way. If you manage to make necessary changes based on the google Analytics data, you should see significant progress in your business growth.